If you're a business owner, you're already wearing a hundred hats. Social media probably feels like one more job you never have time for, yet it's often the first place customers decide whether to trust you.

I understand that pressure because I grew up with it. My parents ran their own business, and I saw firsthand how much heart goes into keeping the doors open. I went on to complete my Diploma of Business, then turned that understanding into Content Nation, so local owners could hand over the stress of social and get back to doing what they love.

Today I create content for local businesses across South East Melbourne and Gippsland, including cafes, clinics, local makers and personal brands. Every one of them gets content that feels like them, not a template.